Prototyping Purpose-Driven Change

The problem is organizations

“Organizations are society’s innovation vehicle. They bring people and resources together in an economy to create value for that society,” states PAS808:2022, BSI’s specification on ‘Purpose Driven Organization’. But it also reveals a crucial gap: “Our sustainability crisis shows that organizations often work against this goal.”

In recent decades, the rise of shareholder primacy has sometimes skewed organizational focus, prioritizing profits at the cost of broader societal and environmental impacts. This shift has led to significant challenges – climate change, ecological degradation, and social strife, often highlighted in our daily news.

The solution is organizations

Yet, there’s an emerging realization. Organizations are indeed society’s key innovators. To address our pressing global challenges, they must realign with their fundamental purpose: contributing positively to society and the planet. This is not just an ethical imperative but a strategic necessity. Even organizations with ‘wellbeing’ at their core need to creatively amplify their impact. After all, Climate Change doesn’t care whose fault it was.

Taking the first step towards this transformation doesn’t have to be daunting or expensive. It’s about a deeper, more holistic view of what’s possible and practical. Often, the first actions are simpler and more fulfilling than anticipated.

Prototyping Purpose-Driven

To facilitate this shift, we have been commissioned and funded to offer “Purpose Prototyping Workshops”
free of charge. This powerful and thought-provoking workshop is designed for organizational leaders to take that pivotal, exploratory, first step. You’re invited to invest just four hours of your leadership team’s time and an openness to explore new possibilities. Following the workshop, you’ll have access to a secure online resource to continue developing your ideas and thinking through future impact.

Prototyping Workshop Benefits:

1. Strategic Alignment with Purpose: Explore how to further align your vision, mission, and goals with sustainable wellbeing outcomes.
2. Enhanced Team Cohesion: Deepen the understanding within your leadership team through facilitated explorations around purpose.
3. Exploration of New Possibilities: Discover a range of strategies and approaches that align with your organization’s objectives.
4. Active Participation and Ownership: Engage every team member in a process that fosters ownership and commitment.
5. Safe Space for Exploration: Enjoy a pressure-free environment to creatively think and innovate.
6. Clarity of Thinking: Gain a deeper understanding of your decisions and how to communicate them effectively.

Purpose-Driven Benefits:

1. Empowered Employees: Aligning with purpose-driven goals boosts employee engagement and productivity.
2. Attracting Talent: Purposeful organizations are more appealing to the talent pool, especially among younger generations.
3. Improved Staff Well-being: Implementing policies focused on sustainable well-being enhances the overall health of your workforce.
4. Strengthened Partnerships: Sharing a clear vision enhances collaborations with like-minded partners.
5. Positive Organizational Culture Shift: Insights from the workshop can lead to a more inclusive and empathetic culture.
6. Increased Customer Trust and Loyalty: Aligning with sustainable practices builds trust among consumers.
7. Enhanced Corporate Reputation: Committing to purposeful practices can significantly boost your brand’s value.

Join Us in Prototyping the Future

The Purpose Prototyping Workshop stems from a transformative experience at the Anthropy conference, combined with 35 years of expertise in designing participative workshops. We’re now seeking organizations who are willing to trial this workshop and help us further refine how it works. Your insights will be invaluable in enhancing its effectiveness.

If you’re an organization committed to making a positive difference and interested in supporting others on the same path, let’s connect. Together, we can shape a future where businesses thrive by enriching society and the environment.