Icon reflecting metaverse in seeing patterns for complex data

Driving your purpose with metaverse thinking

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In metaverse* thinking, the focus is not so much on the ‘what’ as the ‘how’. Once you have the ‘how’ right, you can deliver almost any business goals you desire.

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*Metaverses are ecosystems** of curated data which enable and empower metalevel perspectives for the purposes of insight and agency

What is your purpose?

Purpose Driven Organization, as defined by the BSI in PAS 808:2022, is very clearly about establishing and realising a ‘higher purpose’ for your organization: A purpose that is about optimising your strategic contribution to the sustained wellbeing of all people and planet; achieving this wisely and ethically; while conserving and investing in key resources. It is not just about developing and clarifying a higher purpose, it is very much about redesigning and configuring your organizaton to best achieve that.
Sadly, however, much that has been written about ‘purpose driven organization’ in the business press has been about a more cosmetic approach. About translating an existing purpose into a more inspiring form of words, and then finding ways to share and communicate this to better motivate employees and business partners. And much of the negative press it has achieved has been about this so-called ‘purpose washing’ and the industry that has sprung up to profit from it.
Culturistics exists to help organizations better discover their purpose and to design better ways of delivering it. Whilst we believe in a higher purpose (ours is to help everyone live healthier and more fulfilling working lives through better achieving their individual and collective potential) it is not our role to define higher purpose for our clients – but we do help them to explore what it might be.

How do you make your purpose happen?

Whatever your purpose, goals and ideas, if they are sufficiently ambitious they will need the support of your people to achieve them. Strategy Engagement and metaverse thinking represent the surest and most sustainable means of securing that. So what are the ecosystems** that ensure effective strategy engagement?
You don’t need to be perfect at all these things. But improving the key ones will have a big impact on your likelihood of success. In other words, it will make securing your business goals far more certain. And it will enable your organisation to take on even more ambitious goals next time around.

Prioritising your focus

But how do you identify the key ones? You may already have a fairly clear idea on which they are. And reading the links in each of the bullets above will further clarify your view.
The thing is that the key things to get right will depend on a number of factors. Factors that are unique to your business, your context, and your goals. But if you would like some expert guidance on what they might be for your specific situation, call us. We love to chat about these things
And once your Strategy Engagement is working well, you can point it at pretty much any business goals you want and deliver on them.
Furthermore, seeking to achieve a challenging business goal may be your impetus to continue to improve your strategy engagement.

**Because the concept of metaverse has been pushed extensively in the digital world, there is an underlying assumption, a paradigm if you will, that its ‘ecosystems of curated data’ will be exclusively digital. However, as our list of ecosystems (above) illustrates, curated data can exist in many forms. It is not restricted to bytes, or even paper, but can exist in shared imagination, tacit skills, relationships, patterns, custom and practice. And it can be curated by dialogue, logic, policy, procedure, learning and indeed digital forms. Digital has a lot to offer the metaverse, but the idea is much greater than that, and we ‘miss out’ if we limit its potential to computing. In fact, one of the most inspiring propositions of a metaverse, published in a CLO article: ‘The future of learning’ was ‘that everyone can create their own adventure in an ecosystem supporting curiosity and experimentation’.
 

Helpful Resources: Virtual Flipcharts | Timers | Participation Hacks

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