In metaverse* thinking, the focus is not so much on the ‘what’ as the ‘how’. Once you have the ‘how’ right, you can deliver almost any business goals you desire.
What are your business goals?
- Increases in your market share and entry into new markets?
- Recognition as ‘the go-to business’ in your industry?
- Better returns, efficiencies, satisfaction and profitability?
- Greater impact on customers, stakeholders, society, ecology?
- Exciting visions, ambitious plans, transformation?
- … ?
How do you make them happen?
- The creative passion of your people in working together toward delivering something they believe in
- An organisation model that enables everyone to see and pursue their part, in harmony with others
- A culture in which it is easy to do the right things, to be supported in that, and to support others
- Leadership at all levels which inspires and draws out the full potential of the people around them
- Agile working practices which make it easy for people to come together in effective innovative teams
- Partnerships that behave like an extension of your organisation and fully utilise each other’s strengths
- Customer engagement that sees your organisation as a trusted advisor and a key part in their success
- Insightful communications that trigger timely actions that always take account of the wider context
Prioritising your focus
**Because the concept of metaverse has been pushed extensively in the digital world, there is an underlying assumption, a paradigm if you will, that its ‘ecosystems of curated data’ will be exclusively digital. However, as our list of ecosystems (above) illustrates, curated data can exist in many forms. It is not restricted to bytes, or even paper, but can exist in shared imagination, tacit skills, relationships, patterns, custom and practice. And it can be curated by dialogue, logic, policy, procedure, learning and indeed digital forms. Digital has a lot to offer the metaverse, but the idea is much greater than that, and we ‘miss out’ if we limit its potential to computing. In fact, one of the most inspiring propositions of a metaverse, published in a CLO article: ‘The future of learning’ was ‘that everyone can create their own adventure in an ecosystem supporting curiosity and experimentation’.
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