adventurer sat on a peak - icon for guest adventurers

Visioning Workshops – 5 steps to a common purpose

Visioning workshops are the most powerful and sustainable means to pull your people together into a common purpose in support of your future success. They provide the means harness and align the passion and creative energy of all of your people, and build individual commitment toward a shared goal.
Key to their success is understanding where people are ‘coming from’ as they come into the visioning workshop. This is key to designing an efficient visioning workshop journey. One that facilitates people to coming together from their different starting positions, recognising the validity in each others’ perspectives, and seeing the potential for a powerful common purpose which transcends the differences and offers more than people’s initial expectations.

Step 1: Individual and group interviews

Interviewing to understand personal vision and the basis for common purpose - Courtesy Gustavo Fring via PexelsOur interviewing approach allows people to feel understood and respected in their current views. But it builds from there in tapping into their imagination to identify what sort of future would inspire them and their commitment.
It asks them to imagine a point in the future where they feel justifiably proud of what has been achieved. And it asks them to describe the key factors in generating that sense of pride. It draws them into the possibility of adventure. A description of the future that is ambitious and exciting. Something that makes the investment of the next period of their lives truly worthwhile.
And it asks them to think about how those around them might feel about the same adventure. Along with what might be the challenges, and how they overcome. And it seeks to understand what they might want personally from the experience of the next few years in terms of growth, and experience, and achievement for others.
Finally it asks them, as the customers for the workshop, what they want it to achieve. What would make them leave the workshop feeling that the exercise had been really worthwhile.

Step 2: Analysis and feedback

Image representing facilitator led feedback around common purpose prior to visioning workshop - original photo by Tima MiroshnichenkoIn this way, the interview process begins to open up people’s thinking at a very personal level, and to get them to think about possibilities and potential beyond their everyday mindset. And it makes them curious, for how their answers compare with those of their colleagues. And also about what might emerge from the visioning workshop itself.
Thus when the interviews are analysed and the summary report is shared back to them the begin to see the collective view and how it varies. And this begins to work on them leading up to the workshop, building a sense of hope and expectation for something really significant to emerge, and wanting to be part of that.
Furthermore, they can see their own answers within the flow of a collective picture. And they can see their contribution to what they hope the workshop will achieve. Together, these begin to build their ownership for the feedback document, and the workshop that will address it. It also helps them to see the variety of perspectives, and where their own ideas may be out of kilter with those of their friends and colleagues. And it builds a greater acceptance that their may need to be some compromise to bring it all together.

Step 3: Visioning Workshop design

Metaphor for designing a visioning workshop in terms of pulling together the means for shared dialogueMoving from individual positions to embrace and support a collective vision of a common purpose, is a journey. It is a journey in which commitment needs to be built and preserved and reconciled as the collective will emerges and flourishes. And key to achieving that it that the process is both transparent and scrupulously fair.
In reality, people may only get about 80% of what they thought they wanted originally. Of course they may get another chunk of stuff that they only discovered they wanted as the journey unfolded. And inevitably there will be another chunk of stuff that they are not so sure about. But one thing is almost certain if the process is right: Even if they only individually would select 70% of what emerges, they know it will take them a lot further toward their goals than 100% of what they originally imagined. And they are wholly willing to support the other 30% because of that. That is consensus.
Designing a workshop to provoke, feed and support that journey of consensus is both an art and a science. A science because of the wealth of tools that exist to explore and resolve common purpose. And an art because of the role that experience plays in pulling those tools together. On thing is sure for the designer of the workshop, when its right, you know its right.

Step 4: Facilitating the Visioning Workshop

Image of a group in the middle of a visioning workshop to develop common purposeIdeally, if we design the workshop  perfectly, the process of the workshop will flow naturally and intuitively. It will seem to provide the natural next step at precisely the right moment. And people will not even realise they are following a process. Most of the time, a well designed workshop will feel that way.  But there will still be little bumps in the road. And some interventions just need to be tuned and timed to what is happening in the moment. That is where facilitation comes in.
Facilitation is about being a servant to the process, as the process is the servant to the combined will of the people.
In respect of visioning workshops, one key aspect is about provoking a vision that really is worth of the people’s potential. That really will feel like an adventure which engages their spirit, their enthusiasm and their ideas. The thing about creativity is that you don’t know that you can do something until the creativity has been required, and has delivered. Creativity needs headroom in order to flourish. It needs us to preserve a space between what we already know to be possible, and what we have not yet foreseen. And it needs confidence in our own ability to respond, to grow, to learn, and to imagine. That is the adventure. And it is important that the facilitator keeps the space for adventure alive.
Fortunately, if the interviews are conducted well, there will be plenty of raw material from the people themselves to provide that creative tension.
For more on the design of visioning workshops, take a look at this explanation, and this case study.

Step 5: Future Visioning Workshops

Visioning review workshopPursuing an adventurous shared vision is a learning experience. 12 months in, the people who started off on the adventure, are not the same people you now meet. They have grown in ability, confidence and understanding. The perspectives they had 12 months earlier have evolved. New insights, and collaborative experiences have stretched the way that they think and the potential they see around them. And they are coming to discover that what they thought was 70% right was actually only 50% right, but that is okay because they have only had time to cover 30% of the ground.
However, there is a lot of new stuff to take into account. New information, new possibilities, new resources, new relationships, new ideas.
For this reason, it is good to revisit the Visioning Workshop each year. Sometimes just to make adjustments. And sometimes to refresh the whole approach. The former can be achieved by simply reworking some of the sessions in the original workshop. But the latter will probably benefit from a new wave of interviews and a repeat of steps two, three and four.
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Starfield overlaid with the words 'What do we do when hope is lost' - Adventurous Visions

Adventurous Visions

How do adventurous visions provide a source of hope – engaging your people in a cause bigger than themselves?

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Hope is the most powerful force in existence. It turns losers into winners. It helps defeat impossible odds. Hope keeps people going when they would otherwise give up. It inspires incredible acts of bravery. Hope ignites creativity. And it transforms businesses.

What do we do when Hope is Lost?

Hope - reaching out for a vision - Cottonbro-viaPexelsBut when we see a world around us which is struggling. And we see evil go unchecked and unpunished. The things we value are being lost. And it all seems to be heading in the wrong direction. What then happens to our hope?
Typically, it retrenches. We still have hope, but within boundaries. And unfortunately those boundaries are shrinking.
The danger is that we have a misunderstanding of hope. That we see it is a consequence, rather than a cause. That we hold onto it as a comfort, not as something that drives us to bravely, creatively and triumphantly fight back. Perhaps we are consumers of hope, rather than its creators?

Creators of Hope

The thing is, someone has to create hope. If all everybody is doing is either holding on to it, or stealing it away from others, how will it grow? True, most of us are not in a position to create hope for the whole world. But we can create hope where we are.
hope - young man staring into sky courtesy myicahel-tamburini-viaPexelsAnd for those of us that lead or influence organisations, we have to ask ourselves, what are we doing to increase hope? Where are our people placing their hope? And what is the role of our organisation in inspiring and channeling that hope? How do we and our organisation become creators of hope?

Hope in Community

Religious groups have long understood the fact that hope is sustained better in community. But, like many communities, they sometimes lose sight of the need to ensure that the outworking of their hope is worthy of that community. That its ambition and adventure brings hope to those around it, and brings growth to the individuals within it.
The same is true for all organisations. If their sense of ambition and adventure is insufficiently large, they will fail to develop and harness the true potential of their people. And they will fail to realise their own potential to impact the world around them. They will function, they may even survive, but they are unlikely to really inspire.

Adventurous Visions

hope - adventurous visions - courtesy lukas_viaPexelsWhat is needed is what we call adventurous vision. A creative expansion of the perspective of the organisation and the people within it. A shared picture of a future that matters, and which creates meaning for all involved in it. Something that makes a real difference for the people within the organisation, and the people they interact with outside of it. A pursuit that offers them a sense of pride in the difference they will make – what they truly, confidently, HOPE to achieve.

Un-Adventurous Visions

Very few people get inspired by the requirement for incremental steps in their performance. 10% here and there is for many simply an invitation to work harder and longer. Normally for somebody else’s benefit, usually for someone who already has more money than they do. Numbers and increments do not inspire – well not unless they really mean something that is. It is the implications of the numbers that matter – the difference they make in the world.
But if it is the implications that matter. If it is the narrative around the numbers that is the real source of hope. Then wouldn’t it be better to cast the vision in those terms?

Creating Adventurous Visions

Hope - awakening adventure - Pixabay-viaPexelsThe two most important things in creating adventurous visions are conversation, and asking the questions ‘Why?’ and ‘What if …?’.
Conversations can help people to understand what is important to ourselves and each other. As a result, they begin to reconcile a narrative around meaning and potential. And they begin to generate deeper and more meaningful relationships.
Key to this is the question ‘Why?’. Understanding the reasons why people do what they do, and think as they think, can build new links between people’s stories. Successive levels of ‘Why?’ can open up new insights, and creative opportunities for doing things differently. Thinking about these opportunities together can generate new sense of hope and optimism. And it can bond people together, and to the organisation, in pursuit of this.

Inspiring Creativity

Asking ‘What if …?’ helps to break down some of the habits and paradigms that hold our perception of the work we do in the routine and mundane. It opens up further possibilities and fires people’s imaginations.
At the organisation level, it can to some extent recast the organisation’s role. It can help the leadership see further than the product or service into the potential impact this is having on their customers, and even their customers’ customers. And the impact it has on society, on the environment, on humanity, and potentially on history.

Dreaming Big

Hope - Adventurous Visions metaphor - person bestriding a mountainHistory? Really?
Most certainly. The people who change history are no different from you and I, except in one thing. In some way, they have the belief, the hope, that they CAN change history. The people who don’t change history are no different from you and I except, perhaps, in one thing. They think that changing history is the role of others.
But who are these others? What if we all think it is the role of others? Who then will shine as a light in the darkness?
At some level, and in some way, your organisation could be the next really big thing. But you and your people have to see it, and believe it, and make that their hope. Then again, is that not the role of a leader?

Dreaming Small

Much of this article has been aimed at organisations. But organisations are simply patterns of collections of people. And it often takes just one of those people to make the change.
If you have felt motivated in some way by what is written here, you might be the one that makes the difference to your organisation, that makes a difference to the world. Of course, your organisation might not move. Or even if it did move, you still don’t believe in what it is doing. If that is the case, them maybe your first move is to move to an organisation that you can believe in.
On the other hand, if it might move, you might find some further help in the articles below.

Related Articles

Visioning Case Study - person gazing into the future thoughtfully

Visioning – Investing in Britain & Ireland’s Industrial Future

Case study logo - picture of open file and magnifying glassThis case study illustrates the use of visioning techniques to draw out and deploy a compelling vision through the organisation

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The power of questions

Image metaphor for visioning - looking into the future and visualising adventureComing up with the right vision is primarily about asking the right questions. We all have ideas that excite us, dreams that make us feel more alive. But most of us sadly do not spend a lot of time in that space, particularly in the office. And after a while it is easy to forget that we do. So sometimes it can take a bit of time to find the questions that can help people re-cross that threshold. To access corners of their thinking that link to hope and aspiration. And to inspire a belief that they can make this a everyday reality in their work.
Unfortunately, it seems that many business visions are developed without accessing that space at all. The results are usually uninspiring, pedestrian, and eminently forgettable.
Conversely, spending time getting back into that space can make all the difference to confidence, commitment, culture and overall performance.

Approaches to generating a vision

Vision exploration using modelling and metaphor - visioning case studyIn our work, we typically use four main ways of accessing that space:
  • Interviews (individual or group) using visioning questions to pull people’s thinking up and into an ideal future
  • Visioning flipchart walkrounds where people engage with paradigm shifting questions and build on each others ideas
  • Modelling and drawing to access and explore subconscious metaphors, sometimes preceded by guided visualisation
  • Walk and talk visioning
The first three of these are explained in more detail in the section titled ‘Other Visioning Examples’. However, this case study focuses on an example of the fourth approach – using a walk and talk method.

Leaving the office behind

Photograph of a misty morning walk It was a bit of a chilly, damp morning, and none of them really had the footwear for what they were about to do. However, tramping over the adjacent country park was going to prove far more conducive to what had to be done than sitting in a warm office.
Two of them were stepping up into a new joint role soon to be vacated by its current incumbent: An inspiring and well respected MD who had led the organisation into its recent success and acclaim. They felt ready for this, and really wanted to make their mark to prove worthy of the trust that had been placed in them. But the key question was, what was that mark to be?
The third member of the trio, a consultant, had been invited to help them think through their answer to this.
Photograph of forest and two people walk and talk visioningThere is something about walking that really helps these sort of conversations. The metronome pulse of the steps; the acceptance of silence as you think; the constantly changing scenery; the sense of forward motion. Even the idea that once you have the ‘answer’ you still have to walk back, and in that time you can discover a better answer.

Moving beyond the obvious

For the first hour, the conversation was fairly analytical. A lot of it was about extrapolating from where they were now. And thinking about what might be needed in their anticipated future. But there was no real energy to it. The conversation was calm, intelligent and reflective. There were some good ideas emerging, but nothing that brought excitement into their voices.
The consultant wasn’t worried, he was used to the need to cover the basics first, and to the time it takes to find the question that catches. There are lots of options for what that question might be, including magic wands, legacies, pride, … But the key is to sense what is going on underneath – to allow the right question to emerge into your unconscious. And in this case the question that emerged was: How will you feel in a few month’s time when you wake up on a working morning, and you think about delivering that vision?

Finding the spark

The other two pondered that question as they walked. The answers were pretty much as expected. But then the consultant followed up with ‘How would you ideally want to feel, if it was your choice about how you could feel?’ That clicked. The answers had more energy to them, and the heads lifted up from the downward reflective gaze. There were flashes of humour, and connection.
Visualising adventure metaphor in terms of a person striding a mountain topThen the consultant asked: “So can we think silently for a while about what difference you might be making that would be making you feel that way?” When they compared notes a few minutes later, the sparks flew, excitement rose, and something transformational took place between them.
There was nothing really special about that particular question. But it was right for them at that point. And it opened their thinking together at a new level.
There were clearly further questions required to test their thinking, and to refine it into something that could be shared and tested more widely: Does it meet the needs of the business? How will others engage with it? Can it embrace what you see as your responsibilities? Will it make a difference? How do you feel about it now?
The return walk to the office was full of energy and ideas and enthusiasm. Once in the office, it was possible to note it all down and to begin to refine it into something to take forward. And to think about the best ways to do that.

Expanding ownership for the vision

As far as could be practical, the two MDs wanted their people to experience what they had experienced (but with more appropriate clothing and footwear). They rightly felt that it would inspire far greater ownership if people could self-discover and build on the vision, rather than have it delivered to them.
Group walk and talk in pairs - developing the visionAccordingly, a two day workshop was convened for the leadership team and the consultant set about designing a process for it. One which would help people arrive at their own interpretations of the vision (by walking together). Which then enabled them to reconcile their interpretations together into something they felt inspired to achieve. And then to build on that in terms of the difference their own teams would make in delivering it.
The result was a huge up-swell in energy. The wording of the vision changed slightly to accommodate the new ideas. However, it lost none of its emotional connection for the two MDs. However, it now extended that emotional commitment across the leadership team.
The final step in the workshop was to help the wider leadership team with a similar process for engaging the hearts and minds of their own people as they cascaded it down through the organisation. The result has been an astounding success. The business continued to outperform its contemporaries. Culture and energy thrived. Their vision has in large part been realised (to the benefit of the wider UK). And the two MDs have progressed to new and more challenging roles within this global organisation.

Other Visioning Examples

Walk and talk can be very powerful, but it is not for everyone or for all situations. That said, we have used it to help people develop visions, or to align their own visions to an existing vision, in many different situations.
More commonly, we have used the techniques listed below – together with one specific application of each. Each of these approaches uses unusual elements to inspire and access people’s dreams and aspirations – even where they initially don’t think they have any.

Interview based visioning

Interview - Courtesy Gustavo Fring via PexelsIndividual interviews with each of the members of the leadership team. The interviews used questions to understand what particular achievements would make the next few years special for them in some way. These were included in a process where the team could adopt and refine the ideas for themselves. And then pull them into a shared vision. This has been the approach taken in developing compelling visions for the regional partnerships of the global software vendor explained in the partnership case study.  It is also the most common approach we use in supporting work around the Strategy Engagement Framework.

Walkround based visioning

Walkround visioning - adding ideas to flipcharts with inspiring and challenging questionsWalkround visioning where people engage with insightful visioning questions on flipcharts, and add their answers below. This can be a new train of thought, or building on someone else’s idea from the flipchart. This work is often preceded by relaxation and guided visualisation exercises to stimulate the thinking beforehand. It is brought together through further workshop sessions to highlight those that are most important to people, and to harmonise them into a complete vision. This has been used with a major retailer to break through into more ambitious and inspiring ways of thinking about their role.

Models and metaphors

Lego Serious Play System VisioningThe use of modelling or drawing to think and communicate in different, and usually more memorable, ways about what is to be achieved. This can be done in a relatively straightforward way – taking the ideas as presented. But it can also be further enhanced by exploring metaphors within the models to access creative insights from the subconscious. This is an important and powerful aspect of Lego Serious Play, one of the modelling techniques). The drawing approach has been used in many clients as an initial icebreaker exercise to open things up. The modelling approach has been used with a project management team in a medical devices company to great effect.
To explore this topic further, feel free to contact us. We find our own thinking is continually sharpened and enriched by the questions people ask, and by the discussions that emerge from it.
Glass orb image of doodling to access intuition

#001 – Doodle Your Adventure

(Re)Discover the practice of doodling; Engage more of your body in thinking and learning; Generate glimpses into the wisdom and insight of your subconscious

Why take this challenge?

To strengthen the connection between our heart and our imagination and see what emerges for us.

To practice doodling as a means of subconscious expression.

Our own ‘art’ no matter how poorly rendered, has the ability to connect us with things our rational mind suppresses. The purpose of this exercise is to challenge ourselves to step off the rational path (just for a moment) and look through the mists at things hidden in the background.

 

We are going to ‘practice’ some doodling. Contrary to what you may have been told in the past, doodling can be a productive way of paying attention. At a minimum, it is a way of remaining engaged in situations where you might otherwise ‘zone out’ from the content. But it is also a way of engaging more of your brain in what is going on – as described in Sunni Brown’s TED talk. It can tap into aspects of the unconscious mind in the form of metaphor or creative expression.

 

You may find the following TED Talks helpful to listen to as you develop your doodling practice

Nippun Mehta on open heartedness
Chris Bailey on focus
David Brooks on eulogy
Daniel Goleman on compassion
Shawn Achor on better work

 

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