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Massively increase your creative options for finding novel ways forward – Use Brutethink to give your brain a real workout in making new connections

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Benefits of using mystery startpoints like Brutethink to stretch your imagination

Why take this challenge?

Move outside the invisible confines of our current thinking patterns

Develop techniques and skills to introduce radical new ideas to your work

Build a culture of more innovative working patterns and processes

 

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Our brains are immensely powerful organs. But they are also correspondingly lazy. They like spending time in what they know and where they feel confident and comfortable. As a result they tend to get themselves into ruts, and to justify that by being very competent and confident in that rut.

Creativity, by its very nature, is about stepping out of the rut.

I caught a clip for a reality TV programme recently, with one of the judges expounding that ‘You can’t teach creativity’. The phrase and the tone annoyed me – it conveyed a sort of ‘you’ve either got it, like me, or you never will!’ arrogance. But, in a way, what she said is technically correct. You can’t teach it! And ‘you can’t teach it’ because we all have it. Even if statements like the example above make us believe we don’t. What we need to teach is the confidence to access it.

Developing that confidence can benefit immensely from creative tools. Our brains may be reluctant to find ways to climb out of their comfortable ruts. But if, by means of a simple tool, you place them a distance away from that rut, you will be surprised at the speed and pace they can make connections to get back into it. The thing is, that any way in is also a way out. And once seen, it cannot be unseen.

This is the premise behind the Brutethink technique which Michael Michalko describes on page 157 of his delightful Thinkertoys book. Take a word at random, and make connections between it and the means to resolve your current issue.

 

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You may find the following resources helpful in tackling your challenge or in gaining further benefits from the skills and insights you develop

To catch up on past adventures you may have missed, feel free to browse our Adventures Library

 

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Let us know how you get on.
Share your experience, your insights and your observation using the comments section at the bottom of the Linkedin post.

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